Origin of pink ribbon and breast cancer
The first pink ribbons First on the scene was the Susan G. Related Stories. Carol Cone, founder of Cone Communications, was a major force in this development. Several of origin of pink ribbon and breast cancer family members had been diagnosed with breast cancer, and she believed the National Cancer Institute had an obligation to focus more of its budget on cancer prevention. Next, Penney learned it was impractical to pin a ribbon onto each cover of Selfas she had hoped, so she called Evelyn Lauder, of Estee Lauder Companies to ask for help. However, Komen did not create the pink ribbon.
